クライアント
Culture Adventure
Services
Digital Strategy
UX・UIデザイン
ウェブデザイン
ウェブ開発
Culture Adventure
Culture Adventures creates tailor-made journeys that bring people together through local experiences and cultural immersion.
We designed and developed a new website with a stronger focus on corporate travel, combining a clearer structure with inspiring destination content to make exploring and planning easier than ever.
The Decision
As Culture Adventures expanded its focus towards corporate travel, the existing website no longer reflected the business or the way visitors searched for information.
The challenge was to create a clearer structure that could communicate a broad range of destinations and travel concepts while making inspiration, planning and practical information feel intuitive and accessible.
What Decision
We restructured the entire website around the user’s journey.
Rather than navigating through a traditional travel catalogue, visitors are guided through destinations, inspiration and travel concepts with a stronger emphasis on business travel and tailor-made experiences.
Clear navigation, modular content and a simplified information hierarchy ensure users can quickly find relevant information without feeling overwhelmed.
何が変わったのか
The new website introduces a clearer digital structure and a more focused communication strategy.
Corporate travel now takes centre stage, supported by inspirational destination pages, flexible content modules and a streamlined planning flow that helps visitors move naturally from inspiration to enquiry.
Behind the scenes, the modular setup also makes it easier for the Culture Adventures team to maintain and expand the website as new destinations and travel experiences are introduced.
What Concept
Inspiring journeys, simplified planning.
The experience is built around one simple idea: inspire first, guide second.
Large imagery, editorial layouts and carefully curated destination content encourage exploration, while a clear navigation structure ensures visitors always know where to go next.
The result is a website that balances inspiration with clarity — making complex, tailor-made travel feel approachable and easy to plan.
フォレスト・グリーン
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Ivory
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