Client
SOS Sportswear
Services
アートディレクション
Brand Strategy
Brand Identity
A New Beginning for SOS Sportswear: Proving That Technical Sportswear Can Blend Fashion with Function
Revitalizing the SOS Sportswear brand with a fresh art direction and updated image. The ‘Riders On The Storm’ campaign turned heads at the ISPO fair in Munich, setting a new trend that proves technical sportswear can blend fashion with function.
About SOS Sportswear
SOS Sportswear was founded in 1982 in Åre, Sweden. In 2011, its Danish distributor of 30 years acquired the brand globally and relocated the headquarters to Klampenborg, Denmark. Originally known for its provocative skiwear designs, SOS Sportswear became one of the world’s most technical skiwear manufacturers by the late ’90s. Today, the SOS brand combines skiing, fashion, art, and music, offering protective and stylish skiwear for the discerning skier.
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