When Craft Becomes Light. Founded in the historic city of Nara, New Light Pottery blends Japanese tradition with contemporary design. Every lamp is created by skilled artisans across Japan, using…
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Vorupør Badehotel is more than just a beautiful place by the sea. It’s a business built on atmosphere, quality, and a deep connection to the local surf culture.
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Client
Riders.dk – Riding since 1999
Services
Con amore project
Magazine Concept
Add Sales
Project Management
Layout Concept
Printing & Distribution
Riders Magazine
Background
Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!
Credits
Riders
Challenge
Today people are overwhelmed by offers – sports events, concerts, community activities etc. are accessible at all times everywhere. Both in Aarhus and Copenhagen “urban” surf activities are popping up offering SUP and outdoor wellness with easy access to people living in the city. There are a lot of kite- and windsurfing spots in Denmark, but only a few offer the “full experience” like the above mentioned.
Credits
Riders
Challenge
Today people are overwhelmed by offers – sports events, concerts, community activities etc. are accessible at all times everywhere. Both in Aarhus and Copenhagen “urban” surf activities are popping up offering SUP and outdoor wellness with easy access to people living in the city. There are a lot of kite- and windsurfing spots in Denmark, but only a few offer the “full experience” like the above mentioned.
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.
Client
SD+
Services
Visual identity
Logo Design
UX/UI Design
Website Design
Development
Empowering the Trades: A Modern Identity for SD+
Background
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Solution
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
White
#FFFFFF
Black
#000000
Pink
#FF3FC6
Orange
#FE9000
UI Gradient
#FF3FC6 + #FE9000
Process
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Let’s talk
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.
Client
VØRK A/S
Services
Visual identity
Logo Design
UX/UI Design
Website Design
Development
From Craftsmanship to Career Hub: Transforming the Digital Identity of VØRK A/S
Background
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Solution
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sand Beige
#E3D8CA
Fiery Orange
#F04E13
Deep Burgundy
4F0006
Sky Blue
#CAECFB
Midnight Black
#1A1A1C
Process
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Let’s talk
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.
Client
Destinations & Lifestyle Brands
Services
Go-to-Market Strategy
Campaign Strategy
Campaign Concept
Campaign Production
Media Planning
Event Concept
Event Production
Snow & Lifestyle
Skiing has always been part of our DNA. With more than 20 years in the industry and a background in brand strategy, we help destinations, resorts and lifestyle brands connect with Active Urban Consumers.
We believe in the power of perfect moments and authentic stories. From go-to-market strategies to the production of campaigns, we create relevance—driven by insight, shaped by creativity, and always with the end-user in focus.
Here are some of the destinations and brands we’ve been proud to work with.
Client: Fieberbrunn
Campaign development and media planning in Denmark.
Client: Sweet Protection
Go-to-Market strategy in North America.
Campaign and social media creatives.
Client: Engelberg
Social Media campaign in Denmark and Sweden.
SOS Sportswear
Creative direction and campaign development.
Let’s talk
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.
Client
Lynæs Surfcenter
Services
Concept
Art Direction
Content Creation
Photoshoot
Print Production
Print Isn’t Dead: Moving Away from the Screen to Tell an Authentic Story
As part of its transformation from a surf center to a destination, Lynæs Surfcenter needed a platform to tell its authentic story. Sometimes, “old school” becomes the new school, moving away from the screen to create a tangible product that people can touch and feel.
Solution
Distributed in 25,000 copies across Sjælland, with a special focus on second homes (sommerhuse), Magasin Lynæs put Lynæs Surfcenter on the map. Reaching a high-value audience, the magazine offers long-term value and extensive reading time, making it the perfect solution.
Background
Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!
Let’s talk
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.
Client
ColorBox
Services
Concept
Visual identity
Iconography
Design Guide
ColorBox
Introducing Japanese Curry in Denmark
Background
In a world where consumers have an overwhelming number of food choices, from diverse restaurants to food trucks, maintaining a unique presence is a challenge. This variety demands a focus on quality ingredients and exceptional service to stand out in a competitive market.
Challenge
Our objective was to rejuvenate the brand and boost its visibility and sales in a crowded marketplace.
Process
Through Concept Design Thinking, we joined forces with Colorbox Food to enhance the food concept and refine operational processes. We also collaborated with Bold Scandinavia’s talented design team to develop a compelling visual identity. A crucial part of our strategy was tweaking Japanese curry recipes to suit the local tastes and ingredient availability in Denmark.
Solution
The outcome was a distinctive mobile street food container offering a straightforward yet profound food experience. This venture not only featured a vibrant visual identity but also a menu specially adapted to include Japanese curry, catered to the Danish palate. This strategy significantly raised the company’s profile and broadened its market reach, introducing a novel dining concept to Copenhagen’s lively food scene.
Let’s talk
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.
Client
SOS Sportswear
Services
Art Direction
Brand Strategy
Brand Identity
A New Beginning for SOS Sportswear: Proving That Technical Sportswear Can Blend Fashion with Function
Revitalizing the SOS Sportswear brand with a fresh art direction and updated image. The ‘Riders On The Storm’ campaign turned heads at the ISPO fair in Munich, setting a new trend that proves technical sportswear can blend fashion with function.
About SOS Sportswear
SOS Sportswear was founded in 1982 in Åre, Sweden. In 2011, its Danish distributor of 30 years acquired the brand globally and relocated the headquarters to Klampenborg, Denmark. Originally known for its provocative skiwear designs, SOS Sportswear became one of the world’s most technical skiwear manufacturers by the late ’90s. Today, the SOS brand combines skiing, fashion, art, and music, offering protective and stylish skiwear for the discerning skier.
Let’s talk
Want to know more?
All companies are different, just like people, which is why this business continues to be interesting.
We won’t bite or cost you a dime until we have a clear and transparent agreement. So, feel free to reach out.