Amalie Nielsen

Distributed in 25,000 copies across Sjælland, with a special focus on second homes (sommerhuse), Magasin Lynæs put Lynæs Surfcenter on the map. Reaching a high-value audience, the magazine offers long-term value and extensive reading time, making it the perfect solution.

Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!

In a world where consumers have an overwhelming number of food choices, from diverse restaurants to food trucks, maintaining a unique presence is a challenge. This variety demands a focus on quality ingredients and exceptional service to stand out in a competitive market.

Our objective was to rejuvenate the brand and boost its visibility and sales in a crowded marketplace.

Through Concept Design Thinking, we joined forces with Colorbox Food to enhance the food concept and refine operational processes. We also collaborated with Bold Scandinavia’s talented design team to develop a compelling visual identity. A crucial part of our strategy was tweaking Japanese curry recipes to suit the local tastes and ingredient availability in Denmark.

The outcome was a distinctive mobile street food container offering a straightforward yet profound food experience. This venture not only featured a vibrant visual identity but also a menu specially adapted to include Japanese curry, catered to the Danish palate. This strategy significantly raised the company’s profile and broadened its market reach, introducing a novel dining concept to Copenhagen’s lively food scene.

SOS Sportswear was founded in 1982 in Åre, Sweden. In 2011, its Danish distributor of 30 years acquired the brand globally and relocated the headquarters to Klampenborg, Denmark. Originally known for its provocative skiwear designs, SOS Sportswear became one of the world’s most technical skiwear manufacturers by the late ’90s. Today, the SOS brand combines skiing, fashion, art, and music, offering protective and stylish skiwear for the discerning skier.