Exploring Opportunities Amidst Global Uncertainty

In today’s rapidly evolving global landscape, Danish companies are reevaluating their international growth strategies. With shifting geopolitical dynamics and trade tensions, identifying stable and promising markets is more crucial than ever.

A Historic Visit Strengthening Ties

This week (end of April, 2025) marks a significant milestone as His Majesty King Frederik of Denmark embarks on a three-day official visit to Japan, accompanied by key ministers and business leaders. This visit aims to bolster the longstanding diplomatic and trade relations between Denmark and Japan, which have flourished for over 158 years. The delegation’s focus spans various sectors, including sustainable food production, green energy, and life sciences, highlighting the multifaceted opportunities for collaboration.

Japan: A Stable Yet Complex Market

Japan stands as the world’s fourth-largest economy and has long been recognized for its stability and innovation. Despite recent challenges, such as the U.S. imposing tariffs on Japanese exports, Japan’s economy has shown resilience. The International Monetary Fund recently adjusted Japan’s growth forecast to 0.6% for 2025, citing the impact of these tariffs. Nevertheless, Japan’s commitment to economic reform and its strategic partnerships continue to make it an attractive market for foreign investment.

Understanding the Danish Perspective

At Twenty Eighty, we are launching a survey to delve into how Danish business leaders perceive Japan as a potential market for export and growth. Our goal is to understand:

• How geopolitical uncertainties are influencing international expansion decisions.
• The level of awareness and interest in Japan among Danish SMEs.
• The perceived barriers to entering or expanding within the Japanese market.

Participate in the Survey

We invite CEOs, founders, and leaders of Danish companies to share their perspectives by participating in our brief survey. It takes only 4 minutes to complete, and your input will contribute to a report to be released at the end of May.