{"id":7930,"date":"2026-07-03T10:37:14","date_gmt":"2026-07-03T10:37:14","guid":{"rendered":"https:\/\/twenty-eighty.jp\/?page_id=7930"},"modified":"2026-07-10T10:43:59","modified_gmt":"2026-07-10T10:43:59","slug":"chapter-2-the-media-landscape","status":"publish","type":"page","link":"https:\/\/twenty-eighty.jp\/ja\/chapter-2-the-media-landscape\/","title":{"rendered":"Chapter 2: The Media Landscape"},"content":{"rendered":"
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/i>Back<\/span><\/a><\/span><\/span><\/div>

Released
\n<\/span>Soon<\/p>\n

A Report by Twenty Eighty
\n<\/span>Ole Takai \/\/ Founder
\nHinako Iwata \/\/ Co-writer & Research
\nAmalie Nielsen \/\/ Layout & Illustrations<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

The Media Landscape.<\/p>\n<\/div>

How Japan receives information \u2014 and what that means for a foreign company that wants to be seen and trusted.<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div><\/div>
<\/div><\/div><\/div>
<\/div><\/div>\n\t\t
\n\t\t\t

LINE reaches 90%<\/strong><\/h3>\n<\/div>

of every age group in Japan.<\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div><\/div>
<\/div><\/div>\n\t\t
\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div><\/div>
<\/div><\/div>\n\t\t
\n\t\t\t

Total advertising in Japan (2025)<\/span><\/h3>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
<\/div><\/div>\n\t\t
\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div>\n\t\t
\n\t\t\t

Total advertising expenditure in Japan<\/h3>\n<\/div>
<\/div><\/div>
<\/div><\/div>

\u00a58,062B<\/h3>\n

(326M DKK)<\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

<\/div> <\/div>
\n\t
\n\t\t
<\/div><\/div><\/div>
<\/div><\/div>\n\t\t
\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

About the Chapter?<\/p>\n<\/div>

This report is written for decision-makers in mid-to-large Danish and Scandinavia companies working with international growth\u2014across sales, partnerships, and innovation.<\/p>\n

It is for those who see Japan not only as a market to enter, but as a context to engage with.<\/p>\n

If you are exploring new commercial opportunities, building strategic partnerships, or looking to strengthen your R&D and innovation footprint, this report offers a broader perspective on what Japan represents\u2014and what it requires.<\/p>\n

If you are curious, but cautious. If you see potential, but lack clarity on where to begin. If you want to move beyond assumptions and base your decisions on a more grounded understanding\u2014this report is for you.<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n
\n
\n
\n \"\"\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

Download cahpter two<\/p>\n<\/div>

Download the first chapter.
\nSee Japan more clearly.<\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

Highlights from the chapter<\/p>\n<\/div>

This report provides a foundation for more informed decision-making.<\/p>\n

It brings together perspectives from Danish and Japanese stakeholders, highlighting both perceived barriers and overlooked opportunities\u2014across market entry, partnerships, and collaboration.<\/p>\n

Rather than offering a single answer, it equips you with a structured lens to assess where Japan fits within your broader strategy\u2014whether that is commercial expansion, co-development, or long-term positioning.<\/p>\n

At its core, the ambition is simple:
\nTo reframe how Japan is understood\u2014and to enable stronger, more meaningful connections between Danish and Japanese organisations.<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

The Chapters<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t

The report is structured in several chapters, ranging from a broad introduction to Japan as a country and market to more focused discussions of design practices and consumer behaviour. Each chapter addresses a distinct theme and brings together insights from professionals with relevant expertise. Finally, the report brings these perspectives together into a practical approach to the Japanese\u2013Danish market.<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t
<\/div>
\n

Chapter One<\/h3>\n

High-level introduction to Japan<\/em><\/p>\n<\/div>

The first chapter introduces Japan as a market, highlighting the key structural factors that shape behaviour and long-term decision-making.<\/div><\/div> <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t
\n\t\t\t
<\/div>
\n

Chapter Two<\/h3>\n

The Media Landscape<\/em><\/div>

Cooming soon<\/div><\/div> <\/a> <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t
\n\t\t\t
<\/div>
\n

Chapter Three<\/h3>\n

In progress<\/div><\/div> <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t
\n\t\t\t
<\/div>
\n

Chapter Four<\/h3>\n

In porgress<\/div><\/div> <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t

Touch the picture<\/p>\n<\/div>

\n\t\t
\n <\/path>\n <\/svg><\/span><\/span><\/div>\n\t<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
<\/div>
\n

Chapter One<\/h3>\n

High-level introduction to Japan<\/em><\/p>\n<\/div>

The first chapter introduces Japan as a market, highlighting the key structural factors that shape behaviour and long-term decision-making.<\/div><\/div> <\/div><\/div><\/div><\/div>
<\/div>
\n

Chapter Two<\/h3>\n

The Media Landscape<\/em><\/div>

Coming soon<\/div><\/div> <\/a> <\/div><\/div><\/div><\/div>
<\/div>
\n

Chapter Three<\/h3>\n

In Progress<\/strong><\/div><\/div> <\/div><\/div><\/div><\/div>

<\/div>
\n

Chapter Four<\/h3>\n

In Progress<\/strong><\/div><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"BackReleased Soon A Report by Twenty Eighty Ole Takai \/\/ Founder Hinako Iwata \/\/ Co-writer & Research Amalie Nielsen \/\/ Layout & Illustrations The Media Landscape. How Japan receives information...","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7930","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/pages\/7930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/comments?post=7930"}],"version-history":[{"count":0,"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/pages\/7930\/revisions"}],"wp:attachment":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/media?parent=7930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}