{"id":7725,"date":"2026-05-04T12:04:55","date_gmt":"2026-05-04T12:04:55","guid":{"rendered":"https:\/\/twenty-eighty.jp\/?page_id=7725"},"modified":"2026-05-12T08:33:17","modified_gmt":"2026-05-12T08:33:17","slug":"media-kit","status":"publish","type":"page","link":"https:\/\/twenty-eighty.jp\/ja\/media-kit\/","title":{"rendered":"Media Kit"},"content":{"rendered":"
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Media & Press<\/p>\n<\/div>

This page provides media resources, background information, and downloadable materials for journalists, partners, and collaborators.<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Reframing Japan \u2013
\nBeyond Perception.<\/p>\n<\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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A Decision Guide on Business, Culture, and Strategic Fit Between Denmark and Japan<\/p>\n<\/div>

This guide explores how Danish companies perceive Japan as a market \u2014 where interest is high, but understanding is often limited.<\/p>\n

Based on research, interviews, and cross-cultural insight, it highlights where expectations tend to misalign, and how companies can approach Japan with greater clarity, cultural understanding, and long-term intent.<\/p>\n

Rather than offering a fixed playbook, the guide provides a framework for thinking more precisely about positioning, value, and strategic fit in a Japanese context.<\/p>\n<\/div>

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Selected quotes from the guide<\/strong><\/p>\n<\/div>

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\u201cThis hesitation is rarely about opportunity. More often, it reflects a mismatch in expectations.\u201d<\/strong>
\nSource:<\/strong> Reframing Japan: Beyond Perception, Introduction<\/em>, Twenty Eighty (2026)<\/span><\/p>\n<\/div>

“Japan is frequently approached through a Western lens: speed over continuity, communication over behaviour, branding over proof. In Japan, these priorities are reversed.”
\n<\/i><\/b>Source:<\/strong> Reframing Japan: Beyond Perception, Introduction<\/em>, Twenty Eighty (2026)<\/span><\/p>\n<\/div>

\u201cSuccess in Japan will depend on approaching Japanese counterparts as relational rather than transactional, and on building trust patiently over time.\u201d<\/strong>
\nSource:<\/strong> Reframing Japan: Beyond Perception, Harmonious culture<\/em>, Twenty Eighty (2026)<\/span><\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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Download<\/p>\n<\/div>

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Download media assets, pictures and the Japan Guide.<\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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Download Media Kit and Guide<\/span>\n \n \n <\/path>\n <\/g>\n \n <\/path>\n <\/path>\n <\/g>\n <\/g>\n <\/svg><\/a><\/span><\/span><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
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Press inquiries<\/strong>
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Ole Takai \/\/ <\/b>\u9ad8\u4e95\u3000<\/b>\u30aa\u30fc\u30ec
\n<\/b>\u2014 Founder of Twenty Eighty<\/p>\n<\/div>

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Short bio (75 words)<\/b><\/p>\n<\/div>

Ole Takai has been building companies since 2005 \u2014 across ski culture, apparel, media, design, and strategy. He’s run agencies and advised founders across industries. Today he runs Twenty Eighty, working between Copenhagen and Tokyo through the lens of Decision x Position. Half-Danish, half-Japanese, with family rooted in Tokyo, he has spent a lifetime understanding how value, trust, and credibility are perceived differently in Japan. Author of Reframing Japan: Beyond Perception.<\/p>\n<\/div>

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Long bio (150 words)<\/b><\/p>\n<\/div>

Ole Takai has been building companies since 2005 \u2014 across ski culture, apparel, media, design, and strategy. He’s run agencies, turned around businesses, and advised founders across industries. Today he runs Twenty Eighty, working between Copenhagen and Tokyo.<\/p>\n

Two decades of building taught him what actually moves things. Most progress comes from what you decide not to do. He calls it Decision x Position \u2014 get the decision right, then build your position around it. That’s the lens Twenty Eighty works through, whether the question is strategic direction, brand, or Japan.<\/p>\n

Half-Danish, half-Japanese, with family rooted in Tokyo, he has spent a lifetime understanding how value, trust, and credibility are perceived differently in Japan.<\/p>\n

Author of Reframing Japan: Beyond Perception.<\/p>\n<\/div>

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If you would like to learn more, request additional material, or interviews, we would be happy to hear from you.<\/p>\n<\/div>

Press inquiries<\/strong>
contact@twenty-eighty.jp
\n+45 – 26 66 63 63<\/a><\/p>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Media & Press This page provides media resources, background information, and downloadable materials for journalists, partners, and collaborators. Reframing Japan \u2013 Beyond Perception. A Decision Guide on Business, Culture, and...","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7725","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/pages\/7725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/comments?post=7725"}],"version-history":[{"count":0,"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/pages\/7725\/revisions"}],"wp:attachment":[{"href":"https:\/\/twenty-eighty.jp\/ja\/wp-json\/wp\/v2\/media?parent=7725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}