Client
New Light Pottery
Services
Location
Social Media Strategy
Social Media Creatives
E-mail Marketing
Landing Page
When Craft Becomes Light: New Light Pottery in Copenhagen
Light is not just about illumination—it shapes spaces, moods, and emotions. At New Light Pottery, lighting is not an industrial process but a craft, where every element is shaped by hand. This philosophy now arrives in Copenhagen at 3daysofdesign, offering Danish architects and interior designers a unique opportunity to experience Japanese lighting design in its purest form.
Craftsmanship You Can Feel
Founded in the historic city of Nara, New Light Pottery blends Japanese tradition with contemporary design. Every lamp is created by skilled artisans across Japan, using only high-quality materials like brass, glass, and ceramics. Just like a potter’s hands shape clay, their craftsmanship is evident in the refined textures and details of each piece.
What we did
We advised New Light Pottery on how to approach the Danish market and helped secure a prime location—Frederiksgade 1—for their debut at 3daysofdesign.
To build awareness and drive attendance, we created a series of email campaigns and social media posts, all tailored to the occasion. The content directed traffic to a custom landing page developed specifically for the event.
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