Client
Lynæs Surfcenter
Services
Concept
アートディレクション
Content Creation
Photoshoot
Print Production
Print Isn’t Dead: Moving Away from the Screen to Tell an Authentic Story
As part of its transformation from a surf center to a destination, Lynæs Surfcenter needed a platform to tell its authentic story. Sometimes, “old school” becomes the new school, moving away from the screen to create a tangible product that people can touch and feel.
Solution
Distributed in 25,000 copies across Sjælland, with a special focus on second homes (sommerhuse), Magasin Lynæs put Lynæs Surfcenter on the map. Reaching a high-value audience, the magazine offers long-term value and extensive reading time, making it the perfect solution.
Background
Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!
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