From Concept to Visual Identity: Japan Meets Denmark in a New Food Concept

In a world where consumers have an overwhelming number of food choices, from diverse restaurants to food trucks, maintaining a unique presence is a challenge. This variety demands a focus on quality ingredients and exceptional service to stand out in a competitive market.

Our objective was to rejuvenate the brand and boost its visibility and sales in a crowded marketplace.

Through Concept Design Thinking, we joined forces with Colorbox Food to enhance the food concept and refine operational processes. We also collaborated with Bold Scandinavia’s talented design team to develop a compelling visual identity. A crucial part of our strategy was tweaking Japanese curry recipes to suit the local tastes and ingredient availability in Denmark.

The outcome was a distinctive mobile street food container offering a straightforward yet profound food experience. This venture not only featured a vibrant visual identity but also a menu specially adapted to include Japanese curry, catered to the Danish palate. This strategy significantly raised the company’s profile and broadened its market reach, introducing a novel dining concept to Copenhagen’s lively food scene.