In today's world, where geopolitical tensions are escalating and uncertainty has become the norm, businesses are increasingly compelled to revisit and refine their market strategies. Amidst such volatility, Japan emerges…
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Japanese Retail Inspirations
A Journey of Inspiration
In the world of retail, Japan stands as a beacon of innovation and impeccable customer-centric service, along with an almost theatrical presentation of products. From the bustling streets of Tokyo to the tranquil ambiance of Kyoto shops, each retail space tells a story, engaging customers in a deep, immersive experience. Japanese stores are celebrated for their meticulous attention to detail and thoughtful store layouts that transform shopping into a highly personalized and enjoyable journey.
A Fusion of Aesthetics and Values
Although Denmark and Japan may be worlds apart geographically, they share a deep-rooted appreciation for craftsmanship, quality, and thoughtful design. These common values provide fertile ground for retail concepts that blend the best of both worlds, offering consumers not just products but experiences that enrich and inspire.
The Power of Concept Design Thinking
At the heart of concept design thinking is a strategy that empathizes with the customer’s needs and desires. By understanding the values that Danish and Japanese designs represent, Danish retailers can elevate their retail spaces to resonate on a deeper level with their customers. It’s about more than just aesthetics; it’s about creating an environment where every detail contributes to a holistic, engaging, and enriching experience.
Inspired by Japan
As Danish companies consider their next steps in an evolving retail landscape, the Japanese retail landscape offers a compelling vision of what’s possible. It’s a reminder that innovation often comes from looking beyond our borders, drawing inspiration from diverse cultures, and having the courage to create something truly unique. It’s an opportunity to lead with design, to create spaces that are not just stores, but cultural bridges, inviting customers on a journey of discovery and connection.
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Client
Lynæs Surfcenter
Services
コンセプト
アートディレクション
Content Creation
Photoshoot
Print Production
Print Isn’t Dead: Moving Away from the Screen to Tell an Authentic Story
As part of its transformation from a surf center to a destination, Lynæs Surfcenter needed a platform to tell its authentic story. Sometimes, “old school” becomes the new school, moving away from the screen to create a tangible product that people can touch and feel.
Solution
Distributed in 25,000 copies across Sjælland, with a special focus on second homes (sommerhuse), Magasin Lynæs put Lynæs Surfcenter on the map. Reaching a high-value audience, the magazine offers long-term value and extensive reading time, making it the perfect solution.
Background
Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!
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もっと詳しく知りたいですか？
すべての企業は、人々と同じように異なっているため、このビジネスは興味深いものであり続けます。
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Client
ColorBox
Services
コンセプト
ビジュアルアイデンティティ
Iconography
Design Guide
ColorBox
Introducing Japanese Curry in Denmark
Background
In a world where consumers have an overwhelming number of food choices, from diverse restaurants to food trucks, maintaining a unique presence is a challenge. This variety demands a focus on quality ingredients and exceptional service to stand out in a competitive market.
Challenge
Our objective was to rejuvenate the brand and boost its visibility and sales in a crowded marketplace.
Process
Through Concept Design Thinking, we joined forces with Colorbox Food to enhance the food concept and refine operational processes. We also collaborated with Bold Scandinavia’s talented design team to develop a compelling visual identity. A crucial part of our strategy was tweaking Japanese curry recipes to suit the local tastes and ingredient availability in Denmark.
Solution
The outcome was a distinctive mobile street food container offering a straightforward yet profound food experience. This venture not only featured a vibrant visual identity but also a menu specially adapted to include Japanese curry, catered to the Danish palate. This strategy significantly raised the company’s profile and broadened its market reach, introducing a novel dining concept to Copenhagen’s lively food scene.
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Client
SOS Sportswear
Services
アートディレクション
ブランド戦略
Brand Identity
A New Beginning for SOS Sportswear: Proving That Technical Sportswear Can Blend Fashion with Function
Revitalizing the SOS Sportswear brand with a fresh art direction and updated image. The ‘Riders On The Storm’ campaign turned heads at the ISPO fair in Munich, setting a new trend that proves technical sportswear can blend fashion with function.
About SOS Sportswear
SOS Sportswear was founded in 1982 in Åre, Sweden. In 2011, its Danish distributor of 30 years acquired the brand globally and relocated the headquarters to Klampenborg, Denmark. Originally known for its provocative skiwear designs, SOS Sportswear became one of the world’s most technical skiwear manufacturers by the late ’90s. Today, the SOS brand combines skiing, fashion, art, and music, offering protective and stylish skiwear for the discerning skier.
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もっと詳しく知りたいですか？
すべての企業は、人々と同じように異なっているため、このビジネスは興味深いものであり続けます。
明確で透明な合意がなされるまで費用は一切かかりません。