Focus on Japan: Can Danish Design Knowledge Export to Japan? – Part I

There is no one-size-fits-all approach to cross-cultural understanding and design. It lies in the nuances, years of experience, and practical know-how. For close to two decades, we have been deeply interested in the cultural dynamics within design, especially how it evolves between Denmark and Japan. By observing, working with, and interviewing Japanese companies, we aim to highlight some of the most important aspects and opportunities from a broader perspective. In this two-part article, we hope to share insights on how Danish companies with design knowledge can successfully venture into Japan.

Design knowledge integrates the insights, principles, and methodologies that underpin effective design practices. It is not just about aesthetics but involves a deep understanding of user needs, cultural contexts, and the functionality of products and services. In Denmark, design knowledge is characterized by a focus on simplicity, sustainability, and user-centered design, which resonates well with the Japanese appreciation for craftsmanship, attention to detail, and functional beauty.

Both Danish and Japanese designs are rooted in a minimalist approach that values simplicity, functionality, and natural materials. This shared design philosophy is evident in the widespread appreciation for clean lines, uncluttered spaces, and the thoughtful integration of form and function. Danish design’s “less is more” approach aligns seamlessly with the Japanese aesthetic of “Ma,” which emphasizes the importance of space and the beauty of simplicity.

The concept of “Ma” in Japanese design refers to the intentional use of negative space to create a sense of balance and harmony. It is the pause or interval between objects, sounds, or actions, allowing each element to stand out and breathe. This principle can be seen in traditional Japanese architecture, gardens, and even in everyday objects. By incorporating “Ma,” designs achieve a sense of calm and tranquility, emphasizing the importance of what is left unsaid or undone. This aligns with the Danish design ethos of eliminating unnecessary elements to focus on the essential, creating an understated elegance.

Recently, there has been a growing trend in Denmark that focuses on Japanese design. This mutual admiration has led to a cross-pollination of ideas and practices. Danish designers are increasingly looking to Japanese craftsmanship for inspiration, while Japanese consumers and businesses are embracing the sleek, functional aesthetics of Danish design. This trend is facilitated by a cultural exchange that celebrates the strengths of both design traditions.

This influence extends beyond design. For example, the popularity of Japanese cuisine in Copenhagen has soared, with numerous sushi bars, ramen shops, and izakayas opening across the city. Danish chefs are incorporating Japanese techniques and ingredients into their culinary practices, creating fusion dishes that delight both Danish and Japanese palates. This cultural exchange enriches both societies, fostering a deeper appreciation for each other’s traditions and innovations.

In part two of this article, we will explore how design knowledge can be exported, the opportunities, and the barriers to overcome—so let’s stay connected.