Client
Lynæs Surfcenter
Services
ビジュアルアイデンティティ
Iconography
Design Guide
UX/UI Design
Website Design
Development
From Surf Center to Destination: Transforming the Identity of Lynæs Surfcenter
Background
Lynæs Surfcenter was founded in 2011 by two young locals – Jeppe & Johan, who both have a strong passion for water sports and creating a community around this in Denmark. The surfcenter is well-known amongst kite- wind- and SUP surfers. Thanks to these guys and their extraordinary drive, Lynæs has now been put on the map!
Earth
#5a5a5a
Burned Red
#a64b29
Forest Green
#5f7873
Sky Blue
#8ab0bf
Sand
#efeae1
Solution
A strong identity creates the foundation for scalability – Lynæs Surfcenter stand as one brand but can adapt to any context and purpose. With a strong visual identity they are able to establish themselves as a brand and destination.
“In Lynæs we; Surf, Eat, Learn, Work, Party, Relax, Sleep”
Process
Lynæs Surfcenter has a unique location only one hour from Copenhagen offering great conditions for both beginners and advanced kite- and windsurfers as well as SUP and kayak tours. Offering a full kite-, wind-, SUP- and kayak experience as well as food, wellness, events and festivals, Lynæs Surfcenter has the opportunity to become a destination.
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