I grew up chasing powder and dreaming big. Skiing taught me to read terrain, find the best line, and commit fully—lessons that became my blueprint for business.

In 2005, I turned that energy into ventures spanning ski culture, apparel, media, design, and strategy. Two decades of building taught me what moves people and what makes brands stick.

Japan runs through everything I do. Half-Danish, half-Japanese, with family rooted in Tokyo—I’ve lived the tension between Danish simplicity and Japanese precision. That cultural bridge isn’t just background—it’s my competitive edge.

From events, leisurewear and agency partner, the pandemic hit reset and brought clarity: the best work comes from knowing what truly matters. 20% of what we do, drive 80% of outcomes—in both business and life. Everything else is noise. Clarity is everything.

Today, I work with founders and mid-sized companies who need sharper focus—at the intersection of strategy and creativity. Whether you’re repositioning your brand, entering Japan, or cutting through complexity—I help design decisions that actually move things forward.

Ready to find your line?

— Ole Takai