Vorupør Badehotel
Hospitality · Positioning ·
Long-term Direction
The situation
The hotel wasn’t broken.
It was growing — and at risk of becoming generic.
What changed
Every choice that followed became simpler. Design, communication, and growth aligned around a shared position.
The decision
Before design or expansion, we clarified what the place should be — and just as importantly, what it should never try to become.
Not by doing more.
By choosing carefully.
Christmans Campaign
German National Turist Board
The situation
Christmas didn’t need more attention.
It needed meaning.
The decision
Before producing anything, we helped reframe the question: What moment actually makes someone choose to travel?
What changed
The campaign shifted from promotion to anticipation. From spectacle to pause.
Execution followed
But the impact came from choosing the right emotional position first.
Cooming Soon
Uniting Å Store and Wils Copenhagen
Å Store & Wils Copenhagen
The situation
Two established boutiques shared values, but lacked a clear, unified brand story.
The decision
We reframed the challenge: how to bring two identities together without losing their character.
What changed
The focus shifted from visual updates to a coherent brand universe.
Execution followed
Identity and digital presence were aligned
— with meaning before form.
New Light Pottery | 3daysofdesign
New Light Pottery | 3daysofdesign
The situation
New Light Pottery was entering the Danish market at 3daysofdesign and needed to introduce its handcrafted lighting to a new audience.
The decision
We created a series of campaigns under the title ‘When Craft Becomes Light’, all tailored to the occasion.
What changed
The focus shifted from a typical launch to an experiential presentation highlighting artisanship and the emotional quality of light.
Execution followed
Campaigns and event content guided attention, supported by a custom landing page.
Harmonia Space
Visual Indentity · Website ·
Long-term Direction
The situation
What changed
The decision
Cooming Soon
Redesign of website
Blue Room Production
The situation
The decision
What changed
Execution followed
Cooming Soon
From Craftsmanship to Career Hub:
Sne og livsstil
The situation
The decision
What changed
Execution followed
Let’s Talk
Let’s Talk
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